For my final advertising course at the University of Oregon, Campaign Strategy, instructed by Steven Asbury, I collaborated with a student-run agency team to research, develop, and pitch a comprehensive advertising campaign for Schmizza International. Working together, our team developed the campaign strategy, creative concepts, media plan, budget, and client presentation, resulting in a final pitch book featuring original creative assets, audience research, and strategic recommendations (2025).

Me: STRATEGIST

Alice Pare: Account Manager

Anya Shetty: Art Director

Maia Vadun: Media Planner