For my last advertising course at the University of Oregon, Campaign Strategy, instructed by Steven Asbury, I worked with a student-run agency team to research, build, and pitch a full advertising campaign for Scmizza International. I took the lead on strategy, creative ideas, media planning, budgeting, and presenting to the client. My team helped create a final pitch book with original creative assets, a full media plan, and key audience insights.

Me: STRATEGIST

Alice Pare: Account Manager

Anya Shetty: Art Director

Maia Vadun: Media Planner