Campaign created for the University of Oregon course Advertising and Culture, instructed by Troy Elias. The campaign promotes Carhartt through an inclusive concept encouraging women to pursue careers in the skilled trades—a traditionally male-dominated field—while highlighting the brand's women's workwear. Original photography features models Caroline Romero and Tristan Duran (2024).

Role: Art Director

Sydney Volkman: Media Planner

Sage Veek-Petersen: Strategist

Carson Redmond: Copywriter